3 Ways to Grow Your Small Business


Many of my career-changer clients decide to start their own business. They are attracted to the flexibility, autonomy, and freedom that such a career path offers. Often, some will initially dismiss the idea, as they think that the business will never grow enough to support them financially. However, every big corporation has to start somewhere. There’s no use in telling yourself right from the start that your tiny company is doomed to mediocrity. If you want to take it to the next level then it’s all about having the right mentality. The following suggestions should help you on your mission to grow your new business and take it to great heights.

1. Invest your money well.

One of the best ways to grow your small business is to invest your money well. Investment is necessary for growth. That’s why you need to get your company’s finances in order so that you have more funding available for expansion projects. Take a look at your budget to look for expenses that could be reduced. Of course, you’re looking for unnecessary expenses; you shouldn’t cut corners in order to achieve your goals. Maybe you could stop using paper and go digital to save money. Maybe you could use more energy-efficient appliances to reduce the office’s monthly utility bills.

You have to think of investments that’ll benefit your business both in the present and the future. Maybe you’ve been running your business on your own or with limited help. You might want to finally hire a full team. Maybe you want to increase your output so that your company can cater to a larger customer base. Instead of hiring new full-time workers, maybe you could outsource certain aspects of your operations. That’s a more cost-effective way of achieving the same result. You have to invest in smart ways to grow your small business as substantially as possible. You have limited resources in comparison to bigger brands, so you have to use those resources well. Obviously, this is a good habit to develop for the future too; even when you’re running a big business, it’s good to make your investments as efficient as possible.

2. Be a strong leader.

It’s integral that you’re a strong leader if you want to take your small business to great heights. You are the driving force behind your company. You can’t just delegate everything. Your team needs some guidance. They need to be motivated to do more than the minimum amount of work that is required of them. Give them a reason to push your company forwards and climb to those great heights that you want to reach. You might want to read about emotional intelligence coaching benefits. If you can build your social and leadership skills then you’ll be a more convincing boss for your team. You’ll also have the confidence necessary to task risks with your business in order to grow the brand.

3. Create the right brand.

If your small business is going to expand on a major scale then it’s brand needs to emotionally connect with people. Having a relatable brand is essential to your long-term success. Your identity needs to resonate with the target market. What’s your message? Do you stand for anything greater than simply making a profit? There needs to be substance to your image. Your business is run by human beings so make that obvious throughout your branding. You could give back to the community; offer business lessons to younger people to show that you care. Maybe you could also run your business in an environmentally-friendly way to show that you value the future of the planet. Create the right brand if you want to impress the market and let your company grow.

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Alice Stapleton

About Alice

Alice coaches those who want to change career but don’t know what they want to do instead. She offers Career Coaching designed to help graduates, early to mid-level career-changers, and parents returning to work gain a clear vision of what career is right for them, and how to achieve it. She is also an accredited Coach Supervisor, and host of The Career Change Diaries podcast.