Exploring Negative Stereotypes of Generation Y
Recently, I was asked by the Intergenerational Foundation to write an article for their website exploring the negative reputation Generation Y has in the workplace. This came about as I was talking to them about the corporate workshops I run for managers working with this generation and the negative attitudes they often express concerning young people they work with. The Foundation is dedicated to achieving fairness between the generations and they wanted a piece that tackled the stereotypes people have of those in their 20s and 30s.
You can read the full article here. In summary, I look to challenge the perceptions of this generation as being too demanding, lazy, needing constant praise, and lacking loyalty. Some of these characteristics might be true but in the article I explain why this might be the case, and what companies can do to meet the unique needs of this generation in the workplace.
As seen in:
Marketing Manager, Magazine Publishing
I liked that Alice asked quite probing questions which really made me think about what it is I want and that even in an ideal world this could still be an option. I’ve come away with good advice and practical steps to follow.