Menu

Exploring Negative Stereotypes of Generation Y

Recently, I was asked by the Intergenerational Foundation to write an article for their website exploring the negative reputation Generation Y has in the workplace. This came about as I was talking to them about the corporate workshops I run for managers working with this generation and the negative attitudes they often express concerning young people they work with. The Foundation is dedicated to achieving fairness between the generations and they wanted a piece that tackled the stereotypes people have of those in their 20s and 30s.

You can read the full article here. In summary, I look to challenge the perceptions of this generation as being too demanding, lazy, needing constant praise, and lacking loyalty. Some of these characteristics might be true but in the article I explain why this might be the case, and what companies can do to meet the unique needs of this generation in the workplace.

Recent Press:

As seen in:

I admit I found some of the sessions quite challenging, mainly because they forced me to address some of those obstacles that I've felt have held me back and stopped me from really going after my dreams. The tools that Alice gave me have been really helpful, especially the tools which helped me to identify strengths and value sets. I also plan to work a lot more on my confidence issues and turning a negative mind set into a positive one. I’ve really enjoyed meeting and working with Alice over the past few months. She has a real talent for asking questions in a way that gets the best out of people and immediately puts you at ease.

Marketing Professional
Alice Stapleton

About Alice

Alice coaches those who want to change career but don’t know what they want to do instead. She offers Career Coaching designed to help graduates, early to mid-level career-changers, and parents returning to work gain a clear vision of what career is right for them, and how to achieve it. She is also a qualified Coach Supervisor.