Volvic 'Unstoppable' Campaign
Throughout last week, Alice spoke to the press about research commissioned by Volvic, which identified that we feel at our most confident at the age of 22. However by 25, this confidence has fallen dramatically, caused by a fear of failure and being weighed down by our adult responsibilities. We don't have time to follow our passions and we're too worried about what others think to break out of our comfort zones. We have to wait till we're 55 before we feel unstoppable again, mainly because at this age we finally no longer care what others think and we're more likely to throw ourselves in to new and exciting challenges.
Alice's involvement in Volvic's Unstoppable campaign saw her interviewed by nine national radio stations, including BBC Radio Lancashire. You can listen to this interview on iPlayer here (23 minutes in).
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Marketing Manager, Magazine Publishing
I liked that Alice asked quite probing questions which really made me think about what it is I want and that even in an ideal world this could still be an option. I’ve come away with good advice and practical steps to follow.