Volvic 'Unstoppable' Campaign
Throughout last week, Alice spoke to the press about research commissioned by Volvic, which identified that we feel at our most confident at the age of 22. However by 25, this confidence has fallen dramatically, caused by a fear of failure and being weighed down by our adult responsibilities. We don't have time to follow our passions and we're too worried about what others think to break out of our comfort zones. We have to wait till we're 55 before we feel unstoppable again, mainly because at this age we finally no longer care what others think and we're more likely to throw ourselves in to new and exciting challenges.
Alice's involvement in Volvic's Unstoppable campaign saw her interviewed by nine national radio stations, including BBC Radio Lancashire. You can listen to this interview on iPlayer here (23 minutes in).
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I could not recommend Alice highly enough. She strikes a great balance of acting as an independent sounding board and confidant but also playing devil’s advocate, which prompts thought-provoking introspection.